Trading activity

Press conference with Agnieszka Radwanska

On October 8, 2012, in the Loft 44 club in Warsaw a press conference took place, during which the latest product in Amica’s portfolio was presented: an Integra Smart oven . The special guest of the press conference was Agnieszka Radwanska, world famous tennis star, who is decided to be the spokesperson for the Integra Smart advertising campaign.
 
For years Amica have been a leader of the Polish market of domestic appliances. Amica have built this success by creating innovative products for an increasingly demanding users. Integra Smart, the new line of intelligent ovens, falls in line with this tradition of implementing the latest technological innovations. The meeting was opened by an intriguing show carried out by  the most popular Polish magician Maciej Pol – the winner of numerous international illusion festivals. Journalists and Amica’s Partners were greeted by the hosts - Paulina and Maciej Kurzajewscy. The next speaker - Wojciech Antkowiak, the vice president and the  head of sales and marketing - spoke briefly about the brand and the creation of the new product. The main part of the press conference belonged to Radosław Czarnecki, the head of product management, and Robert Drożyński, CEO of Amica Marketing. After the speech about new line of Amica products held by Mr. Czarnecki, Mr. Drożyński presented key values communicated during new advertising campaign of Integra ovens. Values like intelligent style, fineness and innovative technology are indispensable not only on tennis court but also in daily household duties. Tennis connotation wasn’t just a rhetorical figure. The next speaker, who was Agnieszka Radwańska herself, accompanied by her coach Thomas Wiktorowski, spoke about details of tennis. At the end, the gathered guests were able to watch the latest commercial spot starring Agnieszka Radwanska, who presented the launch of the new Integra Smart ovens on the market.