Trading activity

Fusion Campaign

Sharp-eyed surfers have certainly noticed Amica’s increased activity in the Internet. This is not a preview of the spring calendar yet, but the signal of a new advertising campaign of Amica’s Fusion ovens, which is expected to attract the attention of consumers and focus them on innovative technology. Modern company advertises a modern product using modern media to reach the modern consumer.
 
The March ads of Fusion ovens are the continuation of activities undertaken in the last year autumn. For many people, they will be a reminder of a well-known brand, for others it may be an opportunity to discover new appliances. It’s noteworthy that the press premiere of Amica’s Fusion line took place in October 2011 and was the culmination of the advertising campaign on the Internet and in the press. Those activities had surprisingly good results and proved to be extremely efficient and successful. Amica Fusion oven also turned out to be very successful from technological point of view gaining recognition from experts all around the world even before the promotional campaign of the launched product.
 
Amica regards Fusion ovens line as something to be proud of in front of the world especially in the Internet, the only channel that reaches the broadest audience together. Fusion ovens most obviously deserve it: the devices are effective and efficient – with  great design and effective technology.  Numerous technological innovations were implemented. First of all they include  features to facilitate utilization,  something that consumers need on a daily basis as well as  for the holidays. Everyone who dreams about the unique kitchen equipment would, once again, be informed about it through the media.
 
Just like the first time, Amica have high hopes that current campaign will bring warm welcome to Fusion ovens. This time, Amica Fusion, apart from the Internet ,will also be visible in press. Large, full-page colorful ads in lifestyle and interior design magazines will be displayed. It is a tribute to those consumers who derive ideas for arranging their houses and seek inspiration for their personal life from the glossy magazines. Internet users, however,  can expect more sophisticated sensations through various forms of advertising. Without such forms of advertising it is difficult to imagine effective communication  directed to a refined and pending for interaction user.
 
Some say that if you're not present in the Internet, it's like you don’t exist. Even if it was a major exaggeration, there is a seed of truth in this saying ... maybe not the same as for example in legends, but definitely some part of it has a chance to sprout and grow into a lush vision of the world where Internet is used to deal with all the daily issues. In any case, Amica have things in hand.